Bawarchi Box
Cooking a delicious visual identity for an Indian Mealkit delivery service
About the project
Bawarchi Box emerged as a branding project inspired by my passion for cooking Indian food and the joy of sharing it with others. This fictional brand combines the warmth of homemade meals and the richness of Indian flavors into a single, vibrant brand experience.
+ Brand naming, tone of voice
+ Visual Identity
+ Identity Guidelines
What is Bawarchi Box?
At Bawarchi Box, we believe that cooking should be a delightful and convenient experience. That’s why we provide you with carefully curated meal kits that include all the necessary ingredients, pre-measured and
sourced fresh from trusted suppliers.
The logo
The Bawarchi Box logo captures the essence of an Indian kitchen through its vibrant yellow color. Two pans facing opposite directions symbolize the effortless cooking experience that Bawarchi Box brings to life.
Color palette
The color palette draws inspiration from the vibrant Indian spice box found in every home.
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The extended palette broadens the brand’s appeal, capturing the diversity of Indian cuisine and allowing flexibility across various culinary themes.
Typography
The typeface Informa was chosen for Bawarchi Box for its modern, friendly, and professional style, perfectly aligning with the brand’s approachable and authentic tone of communication.
