The AD CLUB Bangalore
Redefining the visual identity of a four-decade legacy: Bangalore's Advertising Club
About the project
This finalist project was developed for a competition by The Advertising Club Bangalore to refresh its visual identity, capturing the club's collaborative spirit and commitment to professional growth in the advertising community.
+ Visual Identity re-design
+Brand Guidelines
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About The Ad Club Bangalore,
before the identity redesign.
The club’s existing identity was limited to a single logo that struggled with scalability and lacked an extended presence on emerging social media platforms, reducing its impact and recognizability in digital spaces.
Initial logo ideations
​Innovation - Collaboration-Leadership
Keeping the keywords and the club's legacy in focus these were the initial logo concepts.
The red and black color scheme was visually strong but didn’t fully align with the new direction of the redesign—it still felt like something was missing.
Opening new windows of opportunities! The new logo for the club.
The logo, with its blend of squares and rectangles, symbolizes the collaborative spirit where unique individuals create and execute great ideas.
Color pallete and typography
The color palette reflects the club’s commitment to fostering a community rooted in innovation and collaboration, honoring its legacy.
Brand Collaterals
